Salaar: Bookings To Start Without Content

PRABHAS’ highly anticipated film “Salaar” is making its way to the US on September 27th, thanks to Prathyangira Cinemas and Moksha Movies. This release is a major event, as it’s set to be the largest ever for an Indian film in North America, with screenings planned across a staggering 1979+ locations.

These include popular theaters like CINEMARK, MARCUS, REGAL, AMC, Harkins, Emagine, MJR, Galaxy, and even IMAX. The excitement is building, with ticket sales scheduled to start on August 25th.

However, what’s surprising is the lack of substantial promotional content. With less than 40 days until the film’s release, fans have been treated to only the ‘Dinosaur’ teaser that barely reveals Prabhas’ face. Even lyrical songs have been kept under wraps.

While suspense can generate interest, some fans find it bafflingg, wondering if the makers are strategically waiting for the buzz around Gadar 2 and Jawan to settle before unveiling more. The hope is that this calculated approach won’t end up being too late to capture the audience’s attention.

Irrespective of the no-content strategy from the makers, it is a given that Salaar will take a flying start at the box office, and the rest will depend on how Prashanth Neel has handled the beast called Prabhas.