Timeless beauty’s controversial Ad poster withdrawn

Kalyan Jewellers creative team finally had to withdraw the controversial advertisement poster of Aishwarya Rai Bachan which drew flak because of its inherent racist theme. An official spokesperson of the company had to release an announcement on withdrawing the poster and explain the intentions of the poster not to kindle further strife with Child Rights activists.

The motive behind the racist poster is explained as only to present the timeless beauty of Aish brimming in bygone era’s royalty and elegance and not intended to hurt the sentiments. Going by the original poster released by Aish’s team and comparing it with the ad poster, it’s understood that the final output is the work of the creative team of Kalyan Jewelers.

While Aish shot only for the pose of a princess in reclining position on a parasol, the creative team of the jewelers brand added their inputs bringing in a black-skinned child holding an over-sized umbrella. Even to a commoner, this ad poster gives racist implications set in the backdrop of slavery.