The audience’s taste has evolved; it’s not just the youth but most movie lovers demanding directors to move away from formulaic mass templates. It doesn’t mean that these formulas never work; they do, depending on the release season. However, neither the actor nor the director will benefit much, even if the movie becomes a hit.
We have very few directors who fall under the ‘New Age Mass’ category. Currently, Kannada director Prashanth Neel and Tamil director Lokesh Kanagaraj are the only two in this category.
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In the South, there are numerous top and successful directors, but they don’t fit into this new-age mass category:
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- Trivikram Srinivas: Family dramas.
- Sukumar: Rustic stories.
- Koratala Siva: Social dramas.
- Shankar: Social dramas and sci-fi.
- Nelson: Routine action.
- Atlee: Routine action.
Now, with the release of the Animal trailer, there’s hope for a third entrant into this exciting new age mass category: Sandeep Reddy Vanga. Although the core plot in the Animal trailer isn’t groundbreaking, its ultra-modern presentation has worked wonders. Post-trailer, the film is set for a massive opening in Hindi and Telugu, and expectations are soaring.
If Sandeep Vanga delivers Animal up to expectations, matching the presentation seen in the trailer, there’s no doubt a new director will join this new age mass category, elevating into the top league. His next project, already secured with Prabhas’s Spirit, further reinforces this prospect.
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Note: Rajamouli’s name hasn’t been mentioned, as he is in a league of his own, with nobody even coming close to his vision.
