Twitter Athi Vs Rod Reality: New Problem Is Here!

There was once a time when Twitter was a primary medium to gauge the public reaction to a film. This was particularly relevant in South Indian cinema, as the common folk on Twitter used to share their reviews and views on the films.

But this phenomenon has been largely influenced and perhaps entirely meddled by the new groups of social media managers.

For almost every other film releasing these days, there is a full scale Twitter campaign on the day of the release where it is projected that the particular film is one of the best in recent times.

The majority of this Twitter narrative is primarily paid posts from influential handles. Back in the day, only certain affiliated handles used to post paid stuff on films. But these days, even common handles are being hired for these operation as filmmakers are desperate for that early push to project a positive branding for their film.

This worked to an extent in the earlier stages, and people were not aware of what was happening with regard to paid camp. However, the public is always smarter than the industry and they’ve understood what’s really happening now.

We have arrived at a point where every other film gets positive reviews on Twitter with elevation tweets and fabricated stuff. This most recently happened in the case of Surya’s Karuppu which had insane positive footprint on Twitter. But when it comes to conventional web reviews and audience response in general, the reception hasn’t been as welcoming.

The common folk have already lost interest and trust in these Twitter reviews stuff and paid campaigns. They’re of the opinion that this Twitter paid batches athi( overaction) is in complete contrast to the rod reality out there.