
Vijay is also a partner in film production. He promoted the movie like never before on the ground and online as well. He has attended multiple events and let out numerous tweets propelling the hype around the movie. He even posted a couple of tweets from the US.
Vijay did not even promote any of his own films like this. We will see a star rarely doing like this but Vijay has done it for his brother. But then, everything has gone to waste as the movie has got disappointing talk and reviews. It has been a non-starter right from day one and had a disappointing outing on the first weekend.
The trend is similar in the domestic as well as the overseas markets. As the working days begin from today, the movie will struggle further.
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