Will This Suspense Strategy Work?

There is a small film ‘Rakshakabatudu‘ coming and it is constantly in news for the strategy they are employing for promoting the film without revealing the name of the hero till date and releasing the teaser of the film with Brahmanandam, not the hero.

[m9ad]

In a recent interview, the heroine of the film, Richa Panai too denied knowing anything about the hero. She said that she also doesn’t know who was the hero of the film and it’s clear that she is instructed not to reveal the hero’s name. The director of this small film is Vamsi Krishna who earlier did two films ‘Raksha’ and ‘Jakkanna’.

This comedy thriller didn’t create much curiosity because of the promotional strategy but the makers did succeed to keep the small film in news by not revealing the hero. This strategy could both work or backfire. One never knows. Anyway, it is a new attempt.