Social Media especially X plays a crucial role in elections. 2024 elections were mostly fought on X and the opinions and reactions there spilled over to WhatsApp and from there to the people.
YSR Congress used to take utmost care of the social media presence of their leaders. All of them used to have Verified Profiles and the credentials used to be with YSR Congress Social Media teams and the I-PAC. They used to keep the profiles updated on a daily basis and use them effectively to deliver the Government’s propaganda.
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But then, there is no seriousness about the same in TDP and Chandrababu Naidu’s Cabinet.
As we know there are twenty-five ministers in Naidu’s team. At least fourteen Ministers are performing very badly here.
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Bala Veeranjaneya Swamy has no account on X. For Minority Minister N Md Farooq, there is an unverified account with just 40 followers and we do not know if it is his.
There are five Ministers with less than 1000 followers. In that, Mandipalli Ramprasad Reddy has only 170 followers without Blue Tick. Anam Ram Narayana Reddy also has less than 400 followers and is an unverified account.
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Ministers like BC Janardhan Reddy (230), Savitha (265), and Sandhya Rani (777) have verified profiles but very little presence.
There are seven Ministers with verified profiles but have 5000 or less followers which are again poor by any standards – Payyavula Keshav (1064), Kondapalli Srinivas (1177), Kolusu Parthasarathy (1512), Vasamsetti Subash (2208), Ponguru Narayana (2487), TG Bharath (4539), and Anagani Satya Prasad (5045).
It is shocking that young ministers are also not caring enough about social media.
Someone like Keshav, Narayana, and TG Bharath (Industries Minister) doing badly should be a disappointment for the TDP.
Even those having decent social media presence still lack proper pulse to deliver content that connects with the social media people.
Those handling the accounts just dump the updates without knowledge. As a result, the traction of their posts is very less.
Its high time TDP revamps their social media strategy completely.
