“Mango Frooti, Fresh and Juicy”. The age old nostalgic soft drink which every Indian child loves from the depth of their heart. In the scorching heat of summer, while returning from school, what do we buy? Of Course Frooti !
But wait ! What if it is Smoodh now!
Smoodh, a dairy based drink, which contains milk solids, cocoa powder, and a very rich taste. Smoodh quickly became a very popular drink. Because it has products like Milkshakes, Chocolate milk, Cold Coffee etc, but the best marketing strategy of Smoodh is its price range the producta can be bought with just 10 to 40 rupees.
But, recently Smoodh launched their 85 ml Tetra Packs for just Rs.10. With very less quantity of drink inside of the cartoon the drink itself felt like a spirit, before you know it’s there it is gone already.
But, the shocking fact is Frooti recently launched their “Mini Frooti” a 65 ml Tetra Pack for Rs 5.
It feels like a new fighter movie can be shot based on Tetra Packs.
People in X (Twitter) started circulating memes regarding this situation saying, “What Next? A 25 ml extra small, for Rs.2.50 ?”
Frooti has been in the market for over two decades, and they used to sell Rs.5 packs but for marketing strategies they stopped. But, after the launch of Smoodh’s Tetra Pack, they again revived their good old product.
But is it a revival or rival that is a matter of fact.
