EveryLife, a pro-life diaper and wipes company, has unveiled its bold “Make More Babies” campaign with a prominent billboard in Times Square featuring a quote from Tesla and SpaceX owner, Elon Musk. The campaign launch precedes the March for Life event in Washington, D.C., scheduled for this Saturday.
The two-part billboard showcases a statement Musk made in September, asserting, “Having children is saving the world.” The ad is set to run for a continuous 30 minutes on Wednesday and will make regular appearances over the next five days.
Accompanying the billboard is a video ad by EveryLife, addressing what the company terms “population control ideologies.” The campaign takes a stand against progressive solutions that promote limiting population growth as a means to combat climate change.
EveryLife’s co-founder and president, Sarah Gabel Seifert, emphasized the company’s conviction, stating, “Our ‘Make More Babies’ campaign isn’t just about promoting our brand — it’s a powerful affirmation of our core belief that every child is a gift, deserving love, protection, and support. No other diaper company will speak out and say the same.”
As part of their advocacy, EveryLife is a financial partner of the pro-life group Live Action and is actively participating in the upcoming March for Life. The rally coincides with the anniversary of the 1973 Roe v. Wade Supreme Court decision, which legalized abortion nationwide. Notably, the decision was overturned in 2022, and access to abortion now varies by individual states.
Beyond Times Square, discussions on social media platforms reveal a divided audience. Some applaud EveryLife for taking a bold stance, emphasizing the values of celebrating life and championing parenthood. However, others argue that the campaign oversimplifies complex issues and dismisses valid concerns about overpopulation and environmental sustainability.
EveryLife, launched in July 2023 as a direct-to-consumer baby brand, extends its support to pro-life organizations and nonprofits by offering a 25% discount on its products. The company’s values, as outlined on its website, include “celebrate life,” “stand with integrity,” “champion parenthood,” and being “rooted in faith.”
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