Swiggy is one of the favourite apps for foodies across metropolitans and even small towns of India. With its expanding reach to various remote places the team behind the pan-Indian spanning food delivery service is realising the demands of its middle class customers that form the backbone of their business.
To expand their market and make a vast variety in budget Swiggy is planning to launch 99 Stores that will provide food under 99 rupees to its customers. This is certainly great news for working class people and those who rely on Swiggy for daily needs and have to spend a big sum of money every day.
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Earlier Zepto also opened Zepto Cafe that provides budget food to its customers. The model kicked off in big cities and they have decided to expand it further.
Netizens are elated after hearing about this and many commented in approval of the same. They also felt that such schemes often act as a scam to lure masses but in the end the food is not actually as cheap as promised.
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Many hopes that this is not the case and the claims of the brand are as authentic as their marketing endeavours.
