
In the ICC Men’s T20 World Cup 2024 final, India faced South Africa, attracting a record 53 million viewers on Disney+ Hotstar at its peak. This surpassed the viewership of the India-Pakistan match, which peaked at 29 million on the official platform. Official final viewership numbers are still awaited.
India’s victory after 13 years in the T20 World Cup 2024 final captured global attention. The final between India and Australia in the ICC Men’s World Cup (50-over format) had a peak viewership of 59 million.
Disney Star secured 19 sponsors for the tournament, and this edition featured 20 teams playing 55 games, the highest ever.
Disney Star offered tiered ad prices, with Rs 6.40 lakh for all matches in SD and HD, Rs 11.25 lakh for 28 key matches, and Rs 13.80 lakh for six India and knockout games, plus 12 prime time matches.
All India and knockout matches were priced at Rs 26.50 lakh, while prime-time non-India matches sought Rs 4.50 lakh.
Disney+ Hotstar India highlighted the record 53 million concurrent viewers for the finals on their OTT platform, showcasing Indian cricket fans’ immense support and the platform’s role in live sports streaming innovation.
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