As users continue their online boycott of the upcoming Asia Cup, former Indian cricketer Virender Sehwag has become a central figure in the controversy. He is currently facing heavy trolling for promoting the tournament.
Promo Focuses on India vs Pakistan
The official promo of the Asia Cup recently went live, highlighting the much-anticipated India vs Pakistan match. The clip quickly went viral, with many fans criticising both the tournament and its marketing.
Sehwag’s Role in the Advertisement
Virender Sehwag appeared in the promo, building excitement around the India-Pakistan clash. His presence sparked widespread backlash, especially considering the emotional and political undertones linked to the fixture.
Fans Feel Let Down by Sehwag
Social media users expressed disappointment in Sehwag, claiming he betrayed their trust by participating in the campaign. Many felt the timing was insensitive given the ongoing sentiments around the match.
Chaar Din ki Deshbhakti, Fir wahi Dhandha pic.twitter.com/ZiG0LviTR4
— Roshan Rai (@RoshanKrRaii) August 27, 2025
Sehwag featuring in Asia cup ad. pic.twitter.com/avJwqKDyEC https://t.co/5p08SezUhX
— Mohammed Zubair (@zoo_bear) August 27, 2025
This is an insult to the 27 victims of Pahalgam. Blood and Cricket cannot flow together. Shame on @virendersehwag for featuring in this ad and shame on @SonyLIV for airing it.
Boycott all Cricket with Pakistan. There can be no alternative to it.pic.twitter.com/e6iXd0Q75k
— पाकीट तज्ञ (@paakittadnya) August 26, 2025
