Can PR Revive Krithi Shetty? Viral Song Creates Hype

The second single from Pradeep Ranganathan’s Love Insurance Kompany (LIK), directed by Vignesh Shivan, has gone viral on social media. Although the song received mixed reactions, its visuals have impressed viewers. Social media is now filled with fan edits celebrating Krithi Shetty’s stunning look in Pattuma.

Many users feel that any actress who pairs with Pradeep Ranganathan instantly gains the spotlight. After Ivana, Kayadu Lohar and Mamitha Baiju, fans believe that LIK could become a breakthrough film for Krithi Shetty in Kollywood.

However, Krithi Shetty is currently going through a tough phase in her career. Except for her debut film Uppena, none of her projects turned into blockbuster successes. Despite getting good opportunities, she has struggled to prove herself after her first hit.

Her Kollywood entry also faced hurdles. She signed three films in 2022 Pradeep Ranganathan‘s LIK, Karthi’s Vaa Vaathiyaar and Ravi Mohan’s Genie. All three faced financial issues and repeated postponements, creating uncertainty around her Tamil debut.

Among these projects, the LIK team has finally resolved most issues. The film is now preparing for a worldwide theatrical release on December 18. Pradeep Ranganathan is in peak form, and after delivering three back-to-back 100 crore grossers, expectations are extremely high.

Many believe LIK could become his next 100 crore success, making him the first actor in India to achieve this streak. For Krithi Shetty, this is a strong launch in Kollywood. Whether LIK becomes a blockbuster and gives her the career breakthrough she needs will be known on December 18.