
The trailer of the new Kollywood web series Nadu Center, directed by Naru Narayanan, was released yesterday. It features Sasikumar and Surya Sethupathi, son of Vijay Sethupathi. The trailer has received mixed reactions from viewers and critics.
While a few Tamil web series like Suzhal and Vilangu performed well, many others failed badly. This has led to heavy criticism that the Tamil industry is still struggling to crack the OTT success formula.
Several viewers commented on the Nadu Center trailer saying that despite having a strong cast, it lacks a proper hook. They feel it looks like another attempt that may fail to impress OTT audiences.
Kollywood trackers say Tamil directors are not focusing on building strong web series. They feel the industry is wasting a huge market that could offer big reach and a pan Indian presence if used properly.
They also highlight the success of Vilangu, calling it a breakthrough for its team. Its success opened new opportunities for everyone involved. Trackers strongly advise Tamil directors to concentrate more on OTT content instead of ignoring the platform.
The mixed response to the Nadu Center trailer has now sparked a wide discussion online. Many users are debating Tamil cinema’s repeated OTT failures and sharing their opinions across social media.
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