Cricket is more than a sport for Indians; it is an emotion. Fans expect a seamless viewing experience, especially during major tournaments like the Asia Cup. Any disruption can lead to frustration among viewers.
Currently, audiences watching the Asia Cup on SonyLIV are reporting issues with excessive ads. Viewers claim the platform is forcing advertisements even while the match is live, affecting the overall experience and causing dissatisfaction.
Similar problems occurred on JioHotstar during the “French Opening” matches, highlighting that OTT platforms have struggled with live sports streaming before. Fans expect these lessons to be applied to current broadcasts.
SonyLIV has been praised for its OTT platform features in the past, but showing live cricket requires careful management. Audio delays and constant ads are turning fans away from the service.
With the highly anticipated IND vs PAK finals approaching, SonyLIV faces pressure to deliver a smooth and memorable viewing experience. Fans hope the platform addresses these issues quickly to avoid further backlash.
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