JioHotstar’s OTT Series Going Waste? No Promotions

JioHotstar’s recent spy thriller Salakaar has been drawing praise on social media for its execution and performances, but the show’s reach appears to have been affected by a lack of proper promotion. The story follows a young Indian spy on a covert mission that uncovers national secrets and hidden truths, and it is inspired by true events.

While the show did not receive much attention at the time of its release, positive reviews started coming in over time. Viewers have appreciated its engaging plot and the strong performances of Asrar Khan, Naveen Kasturia, Mouni Roy, and Janhavi Hardas.

However, many feel that the promotional strategy failed to create enough buzz ahead of the release. Without effective marketing, Salakaar could not reach the right audience in its early days, leading to an underwhelming initial reception.

As more people discover the series, audience response has been improving. It now remains to be seen if the growing word of mouth will help Salakaar gain momentum and enjoy a more successful run on JioHotstar in the coming weeks.