The recent small but successful film Little Hearts, which was initially planned for a direct OTT release on ETV Win went into theatres as an experiment -and the results speak for themselves.
The film entertained its target audience and became a success at the box office.
Originally, Little Hearts was supposed to run in theatres for just 1–2 weeks before streaming on ETV Win’s OTT platform.
However, thanks to its theatrical run, the film will now be available for streaming on ETV Win starting October 1.
Given that ETV Win is not a widely known or subscribed OTT platform, it will be interesting to see how far the film reaches online, despite its success in theatres.
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