Nagarjuna’s latest film promotion has turned into another platform for Bigg Boss Telugu 10 viewers to target him. Nag’s October 31 post promoting Itllu Arjuna was flooded with vile abuses, with many users ignoring the film and attacking his hosting instead.
The backlash is largely coming from Rohit Naidu’s fans following his controversial exit from the show. They have accused Nagarjuna of biased hosting, unfair treatment and targeting Rohit throughout the season. Some have even called for a boycott of Itllu Arjuna and demanded justice for the eliminated contestant.
One user pointed out the scale of the negativity, writing that the promotional post had received 228K views and more than 500 comments, with an unusually high number of abuses directed at Nagarjuna. The user also described it as a first for Nagarjuna in all these seasons.
This is not the first time a Bigg Boss host has faced such a situation. Nani experienced similar backlash during Bigg Boss Telugu Season 2 when Kaushal Manda’s fans repeatedly targeted him over his comments on the contestant during weekend episodes. Nani never returned as the host after that season.
Nagarjuna is now facing a similar situation. His strict approach towards contestants, particularly Rohit, has made him a target for a section of the audience. While the show’s decisions and format involve the production team, the host becomes the public face and often takes the blame when viewers are unhappy.
That is what worries Nagarjuna’s fans. A senior star with his stature and long career does not need to get dragged into contestant fan wars and online abuse over a reality show.
Many are now wondering whether Bigg Boss is worth the damage to Nagarjuna’s public image and whether he should return as host for another season.
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