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Netflix India Turns 10: Desi Content Still Failing?

Netflix India has completed 10 years in the country. The milestone has sparked mixed reactions across social media platforms.

While some users praised the platform’s journey, others criticised the lack of strong Indian shows and films. Many felt that desi content still lags behind international offerings.

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One user expressed hope that the coming year brings stronger and more consistent content. They also pointed out the need for better visibility for Indian shows.

According to several viewers, films like The B**ads of Bollywood helped the platform stay relevant in 2025. Such releases are seen as rare highlights in an otherwise uneven year.

At the same time, many deserving projects reportedly went unnoticed. Titles like Homebound, featuring Ishaan Khatter, suffered due to weak on-ground marketing and poor PR strategies.

Some viewers agree that ineffective agencies have failed to push quality content. This has resulted in good films not reaching the right audience.

A section of Netflix users believes that Indian content feels ordinary. They feel it does not match the quality seen in other global industries.

There is hope that Netflix India will explore more genres. Viewers want fresher storytelling and bolder experimentation in Indian entertainment.

Regardless of criticism or praise, Netflix India continues to enjoy a massive audience base. The coming months will show whether the platform takes stronger steps to expand its reach.

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Saumya

Saumya is a passionate Telugu movie addict and an avid binge watcher of OTT platforms, covering Travel, Bollywood, Tamil, Kannada, Malayalam, and international cinema. With a decade of experience at M9 News, Saumya br…

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