Superboys of Malegaon, when released in theatres on 28th February, had an unimpressive run at the box office.
Despite its critical acclaim, the film earned only approximately ₹5.35 crore gross worldwide, with ₹4.21 crore gross in India.
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Those who did watch the film loved it tremendously and shared positive reviews on social media.
However, the film still failed to attract enough audiences to theatres, mostly because Chhaava was still playing and drawing large crowds.
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Two months later, on 25th April, the film premiered on Amazon Prime Video, and the response has been drastically different compared to its theatrical performance.
Viewers took to social media to share their thoughts, and nearly all of them gave glowing reviews.
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Many commented on how emotional the film is, and how inspiring it was to witness the story of people so passionate about what they do.
The film is not just about filmmaking, it’s also an ode to friendship.
Those who had watched it in theatres said they couldn’t help but rewatch it on OTT because they loved it so much.
The OTT audience tends to be more accepting of niche or smaller films compared to theatrical audiences.
On average, theatregoers have to choose between films due to limited time or money, which often causes smaller films to miss the spotlight, especially when a bigger release overshadows them.
The OTT space allows people to discover and watch films they might not have considered seeing in theatres.
It’s heartening to see that Superboys of Malegaon is finally receiving the love it deserves, even if a few weeks late.
