Zee Entertainment Enterprises Limited has changed its logo, which came into effect yesterday and has since been criticized by netizens as a downgrade.
Zee Entertainment has updated the logo for its parent company and its other ventures, including Zee Music, Zee TV, and Zee5, by bolding the letter “Z” and removing the “ee.”
According to a press release from ZEEL, this change is part of a rebranding effort in entertainment and media, aiming to provide quality content and the best viewer experience.
However, following the logo change, many netizens on social media have stated that this new logo is a significant downgrade for Zee Entertainment, with some even remarking that it looks worse than JioHotstar’s logo.
Some are also criticizing the designers, calling it a low-effort work and seems like Zee Entertainment might only have intern-level designers due to its very basic appearance.
Nevertheless, Zee Entertainment has introduced this logo change as an upgrade. It remains to be seen whether this rebranding brings a new benchmark for the company and if it delivers on its promise of providing users with the best viewer experience.
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