Dhurandhar has attracted significant attention in recent times, with both films in the franchise becoming massive blockbusters in Indian cinema. While the promotional and PR teams worked extensively, several external factors also played a key role in boosting the film’s reach.
YouTuber Dhruv Rathee released a video criticising the film, calling it mass propaganda and pointing out its flaws. The video gained strong traction online, drawing mixed reactions and sparking widespread discussions across social media platforms.
However, Dhruv Rathee’s past influence suggests that audiences often react in the opposite manner to his views. A similar trend was seen during Diwali, when his stance against firecrackers led to people intensifying their celebrations instead.
In the case of Dhurandhar, his criticism appeared to motivate politically driven viewers and general audiences to watch the film more. The controversy indirectly increased curiosity and contributed to higher footfall in theatres.
At the same time, filmmaker Ram Gopal Varma has been consistently praising the film. He has used every opportunity to speak about Dhurandhar, helping keep the film in public conversation and attracting further attention.
Ram Gopal Varma, known for his earlier work, may not have recent box office success, but his support has helped amplify the film’s visibility. His comments have ensured that the film remains relevant in ongoing discussions.
Despite their contrasting intentions, both Dhruv Rathee and Ram Gopal Varma have contributed to the film’s popularity. Their influence has extended beyond traditional promotions and added to the film’s growing reach.
Many social media users are now joking that Aditya Dhar should consider offering them a share of the profits. Their indirect promotion has sparked debate about unconventional contributors to a film’s commercial success.
