The film Befikre starring Ranveer Singh and Vani Kapoor has been creating a lot of buzzes. From its multitude of lip-lock scenes to the nifty idea of unveiling the trailer from the Eiffel Tower, the film has generated a lot of interest among the audience.
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Once again the filmmakers of Befikre have come up with an innovative and brand new strategy for the film’s promotion. To this India, the micro-blogging social media site Twitter has launched the first of its kind emoji dedicated to a Bollywood film, in this instance Befikre.
The Twitter users can join the conversation around the new film by simply making a tweet with relevant hashtags which in this case are #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre. The specially designed emoji which is an Eiffel Tower made out of pink hearts appears next to the hashtag in the tweet.
