SS Rajamouli is known for keeping audiences waiting, but Varanasi has taken the anticipation to another level. It has been nearly a year since the film’s concept video was released, and fans are still waiting for the next BIG glimpse. With the film scheduled to hit theatres on April 7, 2027, the demand for fresh promotional material is massive.
The concept video, released at a grand event in November last year, created huge excitement. It offered glimpses of different locations, adventure elements and the Kumbhakarna episode from the Ramayana. Mahesh Babu appeared in a striking new look, while Priyanka Chopra and Prithviraj Sukumaran were also introduced. However, the video revealed very little about the actual storyline.
Rajamouli‘s reputation means Varanasi does not need regular promotional material to stay in the news. Baahubali and RRR proved that even a single glimpse from his films can create nationwide excitement. But Varanasi has a different challenge.
Unlike RRR, which featured two established Telugu stars in NTR and Ram Charan, Varanasi marks Mahesh Babu’s first BIG pan-India outing. The film is also targeting international audiences. Rajamouli’s name will attract attention, but the makers must gradually introduce the film’s story, characters and world to audiences through regular updates.
With around five months left before release, the promotional campaign cannot depend entirely on the concept video. Character glimpses, songs, a trailer and major promotional events will have to build momentum closer to the release.
Fans expected some big reveal during Deepawali, but Rajamouli was in no mood to give any update. November 15 marks one year since the concept video arrived. Fans are hoping for another update around that time, although the makers have not announced anything. Christmas could also become an opportunity for a fresh promotional reveal.
The silence has not caused any harm to the film’s hype so far. But as the release date approaches, fans will expect more than occasional updates. They want real promotional assets now. Namit Malhotra’s Ramayana fever has gripped the nation and is doing roaring box-office business, and fans want Varanasi, which also has an episode from the Ramayana, to capitalize on it as well. Rajamouli has created enormous expectations with Varanasi. Now, audiences are waiting to see what he has actually made.
