Maddock’s New Fake Hype Scandal: Param Sundari?

Maddock Films, led by Dinesh Vijan, is once again in the spotlight for its new project, Param Sundari. The studio faces criticism for allegedly using manipulative promotional tactics to create artificial buzz around the film.

Trade experts claim that Maddock is running large-scale campaigns to inflate perceptions just ahead of the release. Paid promotions are said to have become routine for the studio, raising questions about its approach to marketing.

Despite earlier hits like Stree, Chhaava, and Munjya, many feel Maddock is now damaging its own reputation. Both industry insiders and audiences worry that the excessive “fake hype” may erode trust.

Reports also suggest the company may adopt corporate booking strategies, where producers themselves purchase bulk tickets to boost box office numbers. This, critics say, will likely be followed by aggressive social media promotions and influencer tie-ups.

Fans argue that strong storytelling and acting can draw audiences even without heavy marketing. They point to films like Saiyaara, which succeeded without major promotions. Many believe Maddock risks losing credibility if such stunts continue.

Some analysts, however, see this as an attempt to position Maddock against bigger studios like Dharma and YRF. The idea may be to project the company as a strong, youth-focused competitor in the industry.

As Param Sundari prepares for its release on 29 August 2025, the question remains: will Maddock’s campaign create genuine excitement, or will the film end up overshadowed by its own marketing tactics? Time will tell.