Ranveer Singh’s Dhurandhar is enjoying a strong run at the box office. The film continues to post impressive collections and has become a major talking point among trade circles and fans.
Many viewers believe the success is not just due to content. Fans credit a smart PR strategy by the makers, which helped shift attention away from Ranveer Singh’s recent controversies.
Earlier, at an award function, Ranveer praised Rishab Shetty for Kantara. However, he landed in trouble after making a joke involving goddess Chavundi. The incident led to widespread criticism.
Following the backlash, Ranveer issued a public apology. After that, he noticeably reduced his public interactions and media appearances.
Fans feel director Aditya Dhar played a key role in controlling the situation. They believe his team ensured that Ranveer did not speak publicly and avoided escalating the issue further.
Whenever Ranveer appears in public, he often becomes the centre of social media debates. His constant visibility sometimes works against him rather than in his favour.
Industry observers feel that Ranveer’s overexposure on social media affects his on-screen impact. Reducing his public presence helped rebuild curiosity around him.
Experts have praised this PR move for addressing two problems at once. It helped contain the controversy and also toned down Ranveer’s hyper presence online.
The strategy seems to have paid off for Dhurandhar. Many believe future filmmakers may also adopt a similar disciplined approach while working with Ranveer Singh.
