B’Town music company comes into play for Baahubali

After the audio rights of ‘Baahubali’ had been sold out for whooping amount to Lahari Music and made big news for the industry, here is yet another interesting update on ‘Baahubali’s audio. Bollywood’s biggest music company T Series has come into play for the magnum opus.

[m9ad]

Going into the details, T Series and Lahari Music have entered into a long term deal according to which T Series is going to market Lahari Series catalogue in various platforms. Which clearly mentions that Lahari Music’s acquired music rights will be marketed by T Series on YouTube and other TV channels.

While this deal will help the Bollywood music company to enter into Southern music world and expand its territory, for Lahari Music it would help to strengthen their markets in certain areas where they want to make a place like venturing into new avenues. ‘Baahubali’ in Tamil and Telugu is going to be the first audio to be marketed in their partnership deal.