From Least Hyped Film To Most Wanted Film!

Dhanush's Om Gains Attention Through Music

Until a month ago, expectations were relatively low for Tamil star Dhanush’s next film, Om. The project had generated little anticipation since its announcement. However, the situation has changed considerably in recent days, largely due to the music composed by Sai Abhyankar.

The film’s theme song, followed by Veera Veera, has gained attention on music charts and social media. The Telugu-dubbed version of Veera Veera has also received a positive response online, helping the film attract audiences beyond its original language market.

The latest boost came from a musical theme released yesterday alongside a video introducing Sai Pallavi’s character. Sai Abhyankar has once again drawn attention with his composition, adding to the growing interest surrounding the film.

From being one of the less anticipated projects in recent times, Om has quickly become a film attracting greater attention. The change in its buzz appears to be driven largely by Sai Abhyankar’s music rather than the promotional visuals released so far.

There is a popular belief in the film industry that songs can play a major role in building anticipation for a movie. Om appears to be an example of how music can influence audience interest even before a film reaches theatres.

The film’s growing attention could also offer a useful lesson for Telugu filmmakers. Its recent trajectory suggests that strong songs and effective background scores can help generate interest in a project, even when its initial promotional material has limited impact.

However, Om could also attract controversy after its release. The film is allegedly based on the April 2015 incident in which 20 Tamil people were killed in an encounter with Andhra Pradesh police during an alleged red sandalwood smuggling operation. The film’s treatment of the incident could become a subject of public discussion.