M9 News journalist Nishant spoke with producer Srujan Yarabolu ahead of the release of Tharun Bhascker’s Om Shanti Shanti Shantihi. The film is scheduled to hit theatres on January 30th. The discussion covered marketing, trade issues, and industry practices.
Srujan Yarabolu spoke openly about the difficulty of selling remakes today. He said audiences judge films too quickly. According to him, many criticised the trailer without discussing the content or nuances.
He said people abused the team online without giving the film a fair chance. However, he expressed confidence that the film would surprise viewers in theatres. He added that except for one fight, the film will not feel familiar.
Talking about promotions, he revealed a clear strategy. The team plans to screen premieres two days early in Tier-2 and Tier-3 cities. Ladies will receive a 1+1 offer for premieres.
Ticket prices have also been kept affordable. Single screen tickets are priced at 99 Rupees. He said the aim is to make the film accessible to a wider audience.
As a US distributor, Srujan Yarabolu also spoke about overseas trade challenges. He referred to visa tightening, ICE raids, and their impact on the movie business in the US.
He addressed issues like passes affecting big films and losses caused by last-minute postponements such as Akhanda 2. He also spoke about distributors doing fake bookings to inflate pre-sales of big films.
The producer further claimed that someone conspired to keep him off the stage at the Gaddar Awards for 35 movie. He also discussed ENE Repeat, increased budgets, and casting changes.
The full interview promises an in-depth and candid conversation. Viewers are encouraged to watch it for detailed insights into the current film industry landscape.
