The Telangana government has opened the door for a major change in cinema ticket prices, and it is already raising concerns among moviegoers.
The government has introduced a new “Special Theatre” category. Single-screen theatres with better sound systems, 2K/4K projection and large screens can come under this category and charge prices closer to multiplex rates. However, every theatre must keep 25% of its seats under the non-premium category.
Under the new rules, a premium or recliner seat in a Special Theatre can cost up to Rs. 300. GST and online charges are extra, while maintenance charges are included. This means audiences could end up paying even more.
This is where the concern begins. A 295/- ticket at a single-screen theatre is expensive for many regular moviegoers. Some movie lovers, especially from Hyderabad, are already calling the new pricing a potential “daylight robbery”, especially if theatres use the new category for big-star films.
The government’s argument is understandable. If a single-screen theatre genuinely offers facilities similar to a multiplex, it can have a separate pricing category. Better projection, sound and other facilities can justify higher prices. The rule keeping 25% of seats under the non-premium category also gives regular audiences a cheaper option.
But the bigger question is whether every qualifying theatre will actually offer a multiplex-level experience. Good sound and projection are not enough. Comfortable seats, air conditioning, cleanliness, parking, toilets and overall maintenance also matter.
The new rules come when the industry is already debating whether high ticket prices are hurting theatre footfalls. Recent Telugu films have shown that audiences will come to theatres when prices are reasonable. At the same time, steep prices have often faced heavy backlash.
The government has also allowed five shows between 8 AM and 1 AM. Small films must get at least one show every day. Films with budgets above Rs. 100 crores will be treated as “super high budget” films and can seek higher ticket prices during their initial run, subject to government rules.
There is also a welfare benefit. Part of the extra money collected through ticket hikes will be used for film-industry welfare activities.
Overall, the new system could help single-screen theatres improve their facilities and survive. But if theatres charge Rs. 300 or more for an ordinary experience, audiences will become victims.
