The film industry thrives on experimentation, and bold attempts often pave the way for new trends. Nani, known for backing content-driven films as a producer, is now taking a risk with his latest project Court.
Instead of relying solely on traditional promotions, Nani has taken a risky yet calculated step by planning a special celebrity premiere for Court – State vs A Nobody on March 12, followed by paid premieres on March 13.
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This strategy aims to build early buzz and boost the film’s word-of-mouth appeal.
While actors promoting their own films isn’t new, a producer organizing early premieres purely based on content confidence carries significant risk. But if the word of mouth is exceptionally positive, then the film might get a decent opening when it releases on March 14.
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However, if the talk is just about ok or mixed then this strategy might backfire as Court is a small budget film which many might prefer to watch it on OTT instead of spending 200-300 bucks in theaters.
Nani’s strong belief in Court suggests he sees great potential in the film. However, some believe Nani tends to overhype his projects before release, only for audiences to feel underwhelmed later.
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With Court, his credibility is also on stake, especially since he has made bold statements about the film’s content. We have to see if his confidence turns out to be a success or a misfire.
While the Court’s trailer hasn’t generated major buzz, Nani’s confidence remains the film’s biggest and only selling point so far.
