Nenu Sailaja set to affect Sankranthi releases

This might have looked impossible a week ago but that’s how unpredictable the box office is. The superb performance of Nenu Sailaja is expected to cause unexpected trouble to Sankranthi releases.

[m9ad]

According to sources in trade, the distributors of the film Nenu Sailaja are going to retain a fair chunk of theaters for the movie’s screening during the festival too. As it is with four films arriving for festival there is a big scramble among them to get as many theaters as they can, now Nenu Sailaja is going to create additional burden.

In short it would be like five parallel films running at cinemas for the festive occasion. Audience aren’t complaining one bit about this situation as get lot of choices to choose from but fans and trade clearly have other views. They feel box office potential of biggies could be minimized due to this situation.