Telugu cinema has quickly transitioned into the pan Indian space with every other Hero looking at the pan Indian market, and trying his hand at it. Even youngsters like Vijay Devarakonda and others have started targeting the pan Indian space.
Will this perhaps created a huge disparity in terms of regional filmmaking and pan India cinema in Telugu Cinema.
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With virtually every star Hero and capable Director looking at pan Indian canvas, Tollywood is now in desperate need of regional film makers. This is exactly where people like Anil Ravipudi are coming in.
For instance, Anil Ravipudi delivered a simple yet effective product in the form of Sankranthiki Vasthunnam this Sankranthi festival season. This film obviously did not have any pan India appeal, but it still went bonkers at the domestic box office.
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With the pan India bug well and truly getting ahold of Tollywood, every cinema is being planned on a serious stone and a large canvas to suit the wider audience.
This is exactly where a lot of vacuum is created as people will also start to crave for neat family comedy for them to enjoy in theatres. This is exactly what was observed in the case of Sankranthiki Vasthunnam earlier.
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The message from Telugu audience is very clear and it suggests that people are ready to lap up films, regardless of the scale and universal appeal. Moreover, there is the need for family entertainment while everyone runs after serious cinema.
Anil Ravipudi appears to have tapped into this box perfectly, and he is coming up with what is needed for the audience. Who would have thought that this Director would be holding the key to find the right balance in Tollywood as several youngsters go after Indian cinema and expert crafters like Anil are needed for regional audience.
