Social Media – the new Complaint Box

Social media seem to be coming to the rescue of customers of various companies who have to toil hard to reach out to a unresponsive customer supports. Gone are the days customers are at their mercy, these days customers are landing in Social media to voice their complaints.

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The companies in the fear of getting their brand image tarnished, stay vigil on social media and pick up the complaints immediately and address them as soon as possible. Almost all the brands have dedicated social media customer support to deal with such issues.

Some of these teams work 24X7 and takes less than minutes to reach out to every single complaint. Recently state-owned companies like BSNL, MTNL and India Posts are also joining the social media bandwagon to reach out to their customers and addres their complaints.