The Misuse of Artificial Intelligence (AI) has become a growing concern. In recent weeks, actresses including Mrunal Thakur, Rukmini Vasanth, Rashmika Mandanna, Keerthy Suresh have publicly spoken out against the misuse of AI. Now The issue has now reached the courtroom.
Veteran actress Tabu moved the Delhi High Court to safeguard her personality rights, seeking legal protection against AI-generated impersonation and the misuse of her identity.
However, Tabu is far from the first celebrity to knock on the doors of the Delhi High Court. Over the past few years, several public figures have sought judicial protection for their personality rights. However But an important question remains unanswered is will approaching court solved the problem?
The answer appears to be only partially. Court orders can force platforms to remove identified content, block specific websites, and restrain misuse by named or unknown parties. They also create a legal basis for taking action against future violations.
However, AI-generated content spreads at an extraordinary pace. Once a deepfake goes viral, copies often reappear on new websites, anonymous accounts, messaging platforms, and foreign-hosted servers, making complete removal extremely difficult.
Legal experts believe these cases are gradually building a stronger framework for personality rights in the AI era. Even if courts cannot eliminate every deepfake from the internet, repeated judicial intervention sends a clear signal that the unauthorized use of a person’s identity will not go unchallenged.
