Pawan Kalyan’s much-delayed film Ustaad Bhagat Singh, directed by Harish Shankar, is finally set to release on March 26. The project began nearly three years ago and faced multiple delays before reaching this stage. The overseas deal has reportedly been closed, which is a positive sign. However, the overall buzz around the film is still below par.
So far, two songs have been released. Fans enjoyed the vintage-style posters and felt nostalgic, but the promotional content has not created strong excitement among neutral audiences. With less than a month left, even major territorial theatrical deals are yet to be fully closed. At the same time, producers are said to be quoting prices similar to OG, even though the hype has not matched that level yet.
Harish Shankar has been actively promoting the film, but many in the industry feel that his efforts alone are not enough. There is a growing opinion that Pawan Kalyan himself needs to step in. If he attends events, gives interviews, and directly engages with fans, it could instantly raise the film’s market value and boost distributor confidence.
The delays in the project, mainly due to Pawan Kalyan’s busy schedule, increased financial pressure on the producers, Mythri Movie Makers. Postponements naturally raise interest costs and holding expenses. Because of this, the stakes for Ustaad Bhagat Singh are now even higher.
For Harish Shankar, this film is very important. After a long gap, he needs a big theatrical success. The project carries both emotional and professional weight for him.
Many believe that if Pawan Kalyan actively joins promotions at this stage, it could make a big difference. His presence alone can energize fans, strengthen pre-release business, and improve opening collections. While people understand his responsibilities as Deputy Chief Minister, they feel that supporting the film during this crucial period would help the producers recover their investment safely.
Right now, the main question is simple: when will Pawan Kalyan join the promotions? Many believe his involvement could change the momentum entirely.
