The high-octane action drama War 2 is set to hit the big screens next month and with the film rapidly approaching its release date, makers don’t have much time to showcase their promotional brilliance.
When the first seeds were planted for the film in Salman Khan’s Tiger 3, Hrithik Roshan and Jr NTR were showcased in the post-credit scene of the film.
The hype for the film was immaculate in the beginning but as the teaser got released, fans failed to connect with the film as it had several flaws.
With poor vfx and no high-octane action scene shown in the teaser, fans were unhappy with the teaser and involvement of Jr NTR.
Many felt that Jr NTR could have showcased in a more elite way than he was in the teaser.
While the teaser didn’t generate the response makers were expecting, the only way they can deliver and generate hype is through smart promotional strategies.
Yash Raj Studios have always carved brilliant marketing strategies for their films and War 2 seems no exception.
Hrithik Roshan and Jr. NTR will appear together on film for the first time in War 2 as YRF will keep them apart during the promotional period to give viewers the best possible impression of their vicious combat.
YRF has consistently used intriguing tactics to fulfill its entertainment and cinematic promises.
To prevent actors from disclosing plot details during pre-release interviews for Spy Universe movies, they were the first to implement this policy.
Hrithik Roshan and Tiger Shroff were not seen promoting the film simultaneously and were together during the celebration bash of the film.
As YRF continues to promote War 2 and expects huge things from the film, it will be interesting to see what the makers have in store for the fans on the big screens.
