Brand Hyderabad is what it is today because of Chandrababu Naidu. After he stepped down, YSR at least did not try to undo things and after the bifurcation, KTR continued the good work with infrastructure development and brand building in corporates.
KTR has become the poster boy of Hyderabad’s success in recent years. Elections in Telangana are around the corner and BJP seems to be posing a challenge to BRS.
With just eight months to go, KTR has started a smart brand promotion.
Telangana Digital Media Wing has started an Instagram Reels contest inviting people to capture the charm and vividness of #HappeningHyderabad. The contest comes with prize money of One Lakh Rupees.
One Lakh Rupees is a big amount and we will naturally see huge participation.
That means Instagram will be flooded with reels of Brand Hyderabad and that will indirectly promote KTR. It will naturally help BRS in the coming elections. So this is a smart move.
