With 2024 elections fast approaching, reports are that YS Jagan Mohan Reddy is in talks with Political Strategist, Prashant Kishor’s I-PAC to renew the contract. Prashant Kishor worked for Jagan before the 2019 elections and did a successful campaign to bring him into power.
Buzz is that Jagan is keen on using his services once again. Rumors are that Prashant Kishor‘s team has come up with a campaign called ‘Mallee Jagane Vasthadu’ meaning Jagan will come back to power. This campaign is intended to convince the voters that there is no anti-incumbency against Jagan Government.
“In any election, there is a significant chunk of voters who only vote for the winning side. The idea of this campaign is to bring those voters towards Jagan. The campaign will start early because building such perception is easy when the Opposition is still not active on the ground,” a source in YSR Congress told us.
Malle Aayane Ravali (He should come again) is the electoral slogan of TDP for the 2019 elections. But this campaign of YSR Congress is saying that Jagan is coming back soon. It is important for TDP to bust this campaign right in the starting stages. Naidu may have already realized the damage I-PAC can inflict with the 2019 experience.