When you thought the IPL 2025 Final couldn’t get any more exciting, Durex India came in with a poster that had us laughing out loud.
Both RCB and PBKS are chasing their first-ever title, so Durex went:
“18 years. 2 virgins. Who will get lucky tonight?”
Yes, they really went there—and it worked. Both RCB and PBKS have never won an IPL trophy. So Durex called them “virgins” and asked who’d finally “get lucky.”
The poster was shared on X (Twitter) and is already going viral. Lions on both sides, bold text in the middle—simple and savage.
Durex has always been good with cheeky ads and this one hit the mark. They took a cricket stat and turned it into a funny, perfectly timed double-meaning message. No hard sell. Just clever timing and spot-on humor.
It’s relatable. Both teams have die-hard fans who’ve been waiting forever. The poster didn’t mock them—it joined in on the joke.
And because it came from a brand totally unrelated to cricket, it felt even more unexpected and fun.
While we wait to see who finally lifts the trophy, Durex already won. They turned a long-running fan heartbreak into the best laugh of the day. And honestly, that’s some top-notch marketing.
