Royal Challengers Bangalore (RCB) capped off their dream IPL 2025 season with a maiden trophy and a massive boost in brand value. According to Houlihan Lokey, RCB’s brand value rose 18.5% from $227 million in 2024 to $269 million in 2025.
RCB Tops MI and CSK
For years, Mumbai Indians and Chennai Super Kings dominated brand rankings. This year, RCB moved ahead, with MI at $242 million and CSK at $235 million. For fans, this success was more than numbers it was proof their team had finally arrived.
PBKS Records Biggest Jump
Punjab Kings may not have lifted the trophy, but they shocked everyone with the highest growth of 39.6%. Their brand value soared from $101 million to $141 million. Lucknow Super Giants, despite rising 34.1%, remained the least valuable brand at $122 million.
Leadership and Strategy Shift
RCB’s turnaround wasn’t just about the title. Appointing Rajat Patidar as captain while keeping Virat Kohli as mentor balanced fresh energy with experience. Auction picks like Krunal Pandya, Liam Livingstone, Phil Salt and Josh Hazlewood gave the team strength and depth.
On-Field and Off-Field Wins
On the pitch, RCB won eight of 11 matches and charged into the playoffs before clinching their first IPL crown. Off the field, they boosted fan loyalty through tech-driven engagement, grassroots programs in Karnataka, and global digital marketing campaigns.
Kohli Factor Still Strong
Even Virat Kohli’s Test retirement added buzz to RCB’s 2025 campaign. His presence ensured the franchise remained in the spotlight well beyond match days. For fans, it was the perfect mix of new leadership and the legacy of a modern icon.
What 2025 Proves
RCB’s success shows that brand value grows not only with trophies but also with strategy, timing and fan loyalty. While MI and CSK will look to bounce back, 2025 will be remembered as the year RCB stopped being “just entertainers.”
BRAND VALUE OF IPL FRANCHISE IN 2025 (Houlihan Lokey Report).
1. RCB – $269 Million.
2. MI – $242 M.
3. CSK – $235 M.
4. KKR – $227 M.
5. SRH – $154 M.
6. DC – $152 M.
7. RR – $146 M.
8. GT – $142 M.
9. PBKS – $141 M.
10. LSG – $122 M. pic.twitter.com/TlFxxeXLMm— Tanuj (@ImTanujSingh) August 28, 2025
