Rohit Sharma and Ritika Sajdeh are now the faces of Cetaphil Baby. They are promoting the campaign “Parenting ki Nayi Parampara”, which highlights shared parenting. The focus is on parents taking equal responsibility in raising children.
Mixed Reaction from Fans
While the couple celebrated the partnership, Virat Kohli fans reacted differently. Many took to social media to troll them. Some mocked the “Power Couple” tag and compared Rohit’s ads to Virat’s, calling it an imitation.
Campaign Message on Parenting
The campaign highlights Cetaphil Baby’s dermatologist-recommended skincare range for delicate baby skin. Rohit and Ritika, who already use the products for their children, said the brand matches their parenting style.
Rohit and Ritika’s Parenting Views
Rohit spoke about balancing his limited time at home and actively participating in his kids’ lives. Ritika stressed the need for safe products and said Cetaphil Baby has always been her trusted choice for baby care.
Internet Divided Over Endorsement
Despite the positive parenting message, fans had mixed opinions. Some praised the couple for promoting responsible parenting, while others dismissed the endorsement as unnecessary celebrity branding. The trolling turned the campaign into a trending topic.
Parenting Beyond Trolls
Even with online criticism, Rohit and Ritika are pushing the message of shared parenting and safe baby care. Their partnership shows how modern celebrity couples can influence parenting conversations in India.
