Tamil superstar Ajith’s Vidaamuyarchi was released in theaters on February 6th and received unanimous rejection from theater-going audiences. Now, its official OTT streaming date on Netflix has been announced., Vidaamuyarchi will begin streaming on March 3rd.
This means the theatrical-to-OTT window is just 24 days—not even a full month—for a big star like Ajith, who is considered the number two hero in Tamil cinema.
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Despite its theatrical failure, the film’s quick OTT release signals the changing landscape of movie distribution.
There’s no point in debating or criticizing its early arrival on streaming because, once a film bombs in theaters, delaying its OTT release holds no value.
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The longer the wait, the less interest even OTT audiences will have, as the content becomes stale and new titles continue to flood streaming platforms every week.
Now, it remains to be seen whether Vidaamuyarchi, a remake of an English film, will find better reception on OTT compared to its disastrous theatrical run.
