With the success of Jigra on OTT by Vasan Bala and Alia Bhatt with star power, one still anticipated its success on Netflix.
It still failed to impress the audience’s eyes, with viewership lagging and failing to outpace a misfortunate Ulajh from Janhvi Kapoor.
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The opening week saw it open at 1.9 million views in, behind Ulajh with 2 million. It couldn’t make it to the top ten Hindi cinema releases of 2024.
It needs 3.4 million viewership more than Ulajh’s 5.3 million viewership is required by the movie to make it into the list.
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Jigra has received negative reviews and a lack of interest, even though Vasan Bala had success with OTT before. He was one of the top 10 non-English films worldwide but wasn’t as impactful as his previous hits were.
Alia had much to gamble on as both producer and star but could not match Ulajh’s performance in Jigra. This means that even though Alia has a fan following, there is something lacking in terms of marketing and content material.
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Jigra will need a tremendous second week to get back on track; however, with terrible reviews and stiff competition, its future is quite uncertain. Even with stars, the movie proves how much marketing and interesting content matters for OTT success.
