Leading OTT platform, Amazon prime video has largely slowed down when it comes to its acquisitions in South Indian cinema. Their most recent outing is Charan’s Game Changer and there haven’t been many big outings after that.
Coming to the topic now, the latest social media reports are suggesting that Amazon prime had paid a surprising ₹120+ crore for Thalapathy Vijay’s upcoming film Jana Nayagan.
This happens to be Thalapathy’s final film before he enters full-time politics in Tamil Nadu and hence the mad hype for the business operators to cash in on this project.
At a time when the OTT market is entirely crashing and the leading platforms are not offering premium prices to big films, this really is a massive deal for Thalapathy Vijay. Considering his consistently successful track record and also large scale cinema making operatives, it appears that Amazon decided to invest heavily on this project.
Also, it must be noted that OTT platforms are further cutting down on prices after national Multiplex imposed a new regulation in Hindi market that theatrical films must release on OTT only after eight weeks.
However, logically, it must be noted that Hindi market is not the main target for this Vijay film, and the makers can easily hold on the Hindi OTT release for a bit longer.
But coming back to the massive deal that was signed by Amazon prime, this really is an elite outcome for the concerned parties. A large portion of the production budget has been recovered through the OTT deal itself.
