Nandamuri Balakrishna’s action entertainer Daaku Maharaaj has hooked the viewers on Netflix, with 2.6 million views in the second week, more than 2.4 million views in the first week.
This never-before-seen upward trend talks volumes about the film’s growing popularity and its huge audience pull beyond the theatrical success.
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Released in cinemas on January 12, 2025, the movie did decent at the box office, collecting ₹91.11 crores locally against a budget of ₹100 crore.
However, the OTT release has changed the game; it has entered Netflix’s Global Top 10 Non-English Films and is trending at the Top 10 in 13 countries.
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Directed by Bobby Kolli, Daaku Maharaaj stars Bobby Deol, Pragya Jaiswal, and Shraddha Srinath with Balakrishna in an action-packed role.
Daaku Maharaaj’s gripping story, high-octane action, and Thaman’s foot-tapping music have won the hearts of the audience, taking its success to streaming.
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Netflix’s power to turn an average theatrical release into a digital phenomenon shows the growing might of OTT platforms. Daaku Maharaaj’s success proves how streaming platforms are changing the longevity and reach of a film.
Do you think Daaku Maharaaj’s huge success on Netflix is because of Balakrishna’s star power, the story, or something else?
