The Cricket World Cup 2023 is in its final stages and the whole event would surely be remembered for several records created both on and off the field. When it comes to digital viewership, new records have been created and broken a number of times in this World Cup.
But it is always better to save the best for the last and the semi-final game between India and New Zealand has served as the perfect occasion for it.
Digital viewership on Hotstar reached a new record high with over 5 crore viewers watching the game simultaneously on their devices. This match surpassed the previous highest of 4.4 crore recorded in this tournament only.
It became a perfect Wednesday for Indian fans as there were other records made during the game as well. Virat Kohli became the first cricketer to score 50 ODI centuries surpassing the legend Sachin Tendulkar who was in attendance in the crowd.
Disney+ Hotstar is offering free broadcast of all World Cup matches on mobile devices which is seen as an interesting business move. Higher viewership is possibly attributed to this free streaming of matches.
