Amazon Prime Video is focusing on the socio fantasy genre with key acquisitions. The platform has secured post theatrical rights for Kartik Aaryan’s Naagzilla and Sidharth Malhotra’s Vvan. Both films are expected to stream after their theatrical releases.
This move highlights Prime Video’s strategy to strengthen its fantasy content library. At the same time, it involves a certain level of risk. The success of these films in theatres will directly influence their performance on OTT.
Kartik Aaryan’s recent box office track has raised questions. His film Tu Meri Main Tera Main Tera Tu Meri did not perform well. This, along with ongoing discussions around his personal life, has impacted his current standing.
Despite this, Kartik Aaryan previously delivered a major success with Bhool Bhulaiyaa 3. However, some critics feel he depends heavily on franchise films. Naagzilla could play a crucial role in testing his appeal as a standalone lead.
On the other hand, Vvan stars Sidharth Malhotra and Tamannaah Bhatia in lead roles. The film revolves around a man who challenges his ancestral forbidden forest. This act leads to the awakening of a divine goddess.
While the concept appears interesting, the film needs strong execution. A compelling narrative and engaging visuals will be key for its theatrical performance. Audience response will determine its overall impact.
Overall, Prime Video’s investment could prove beneficial. If both films achieve decent box office results, their OTT performance may also be strong. The platform seems to be banking on this dual success strategy.
