Aamir Khan Productions has been active in the film industry for many years. The production company’s journey undoubtedly started with many successful films. However, the situation has changed over time, and they are now struggling a lot.
As of now, the biggest hit from AKP is Dangal, which emerged as an all-time blockbuster. Before that, the company became well-known for other projects like Talaash and Delhi Belly, as they became cult classics over time.
On the other hand, AKP is currently going through a tough phase. While Batwara 1947 was released in theatres with a lot of expectations, the box office numbers have not been up to the mark. The movie is struggling to recover its cost, bringing an end to the viral predictions before release, which claimed that it would easily overtake Awarapan 2.
Talking about the company’s history in the last nine years, only Sitaare Zameen Par has managed to do some decent business. While Laapataa Ladies received critical acclaim, it failed to touch a big number at the box office.
Apart from all these, other movies, including Laal Singh Chaddha, Happy Patel, and Ek Din, have emerged as disasters. Although Dangal remains an all-time grosser with Rs. 2,000 crores, it is slowly becoming irrelevant now.
Amid all this, questions are being raised about whether the company’s revival is possible. A particular section even compared its situation with other popular production banners like Nadiadwala Grandson Entertainment and Pooja Films. All of these have failed to leave an impression with their last few projects.
Social media users reacted by saying that AKP is dealing with losses right now because they have lost their script sense. People said that the company needs people who can understand which story is expected to work and which one will not. They even advised AKP to stop approving random concepts and analyse them before moving forward with any film.
While a few fans of Aamir Khan supported the company, others stated that AKP needs to understand the requirements of today’s audience. Some also asked Aamir to stop showing a lot of confidence in anything and instead try to take some time to understand a story before saying yes.
Others said that AKP needs to experiment with concepts that they have not explored so far. A few even claimed that the company has to look into the subjects that are mostly working in today’s market, and this will be the best way to get back to the position where they stood once in the past.
While AKP’s current situation has raised a lot of concern, let’s see if they will listen to the feedback or find a perfect way out on their own.
