The announcement of Bhooth Bangla’s new release date drew attention mainly because of its unusual promotional video. The short clip was shared online and immediately sparked discussion across platforms, shifting focus from the date change to the visual presentation.
The Akshay Kumar starrer, directed by Priyadarshan, is now scheduled to release on April 10, 2026. This replaces the earlier date of May 15. The video showed a black cat scratching out the old date and revealing the new one.
Instead of generating excitement, the clip faced criticism from several viewers. Many social media users claimed the visuals appeared AI generated, which led to questions about the creative choices behind the promotion.
Some viewers questioned why a film supported by major production houses and well-known actors would use AI visuals. A section of the audience felt traditional VFX or artist-made animation would have delivered a more authentic result.
The reactions pointed to growing concerns about Bollywood favouring speed and convenience over creative effort. Despite access to budgets and skilled professionals, such choices raised doubts about long-term artistic priorities.
The discussion also reflected a wider industry trend. AI is increasingly used in promotional material due to lower costs and faster turnaround times, but this shift continues to raise concerns about originality and employment for creative workers.
The makers of Bhooth Bangla have not confirmed whether AI was actually used in the promotional video. The silence has only added to online speculation surrounding the film’s marketing approach.
Despite the backlash, Bhooth Bangla remains a highly anticipated release. Attention is now likely to shift toward its upcoming promotional content and whether future material addresses the concerns raised so far.
Bhooth Bangla ka countdown rewind! ⏪
15 May ❌
10 April ✅
Milte hain theatres mein #BhoothBangla pic.twitter.com/HTvrb5dFMa— Akshay Kumar (@akshaykumar) February 7, 2026
